Surprise is such a powerful tool in advertising. People remember surprises. People absorb information that they experience through a surprise. In this case, M&C Saatchi Stockholm wanted people to absorb the information that internet provider, Con Hem, allows incredible online experiences because its broadband runs at 1,200MBits/s – Sweden’s top speed ever. (The top speed of Australia’s NBN is 100MBits/s.)
M&C Saatchi presented that information in a fast and furious adventure film…that turns out to be a video game.
Credits
Agency: M&C Saatchi Stockholm
Agency Producer: Mattias Colden @ Always Frank
Production Company: Bleck
Director: Rune Milton
Executive Producer: Pål Åsberg
Producer: Lars Nordensson
DOP: Paul Meyers
Editing: Adam Nielsen
Composer: Jonas Larsen
Sound: Kevin Koch
Brand: Com Hem
Chief Marketing Officer: Jonas Lundqvist
Advertising& Media Director: Åke Balfors
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