Who's doing what in the world of commercial creativity.
Surprise is such a powerful tool in advertising. People remember surprises. People absorb information that they experience through a surprise. In this case, M&C Saatchi Stockholm wanted people to absorb the information that internet provider, …
Sunlight is not exactly the dominant feature of winter in Sweden. In theory, there are about five hours of sun each day. In practice, that’s often mucked up by cloud cover. Mid-winter is not the time …
Gizmos, YouTube content and stunts are what’s hot. So M&C Saatchi Stockholm did something entirely different for Norwegian Airlines. A print ad. Another agency coined “when the world zigs, zag” at the end of 1982. M&C proved it …
In Sydney, the hot new way to ride a taxi is by UberX. In Norway, it’s by M&C Saatchi. Norway’s airline, Norwegian, wanted to promote its direct long haul flights. One of these is to New …