M&C Saatchi has promoted Sharon Edmondston from creative director to group creative director Sydney.

Edmondston joined M&C Saatchi Sydney in 2015 as creative director, a talented and passionate creative leader currently steering multiple accounts within the group including Optus, Steggles, the Great Barrier Reef Legacy and RSPCA. 

The unwavering advocate for diversity and equality is also co-chair of M&C’s Employee Led Women’s Network and over many years has worked both within the agency and the industry at large to move women forward in the advertising, communications, and creative sectors. 

Before coming to M&C Saatchi, Sharon spent five years at Leo Burnett Sydney. While there she held the position of creative director on the Samsung account, collaborating with the global team on the Galaxy brand. She began her career as a graphic designer and retoucher for a photographers’ collective and her attention to detail in craft is one of her greatest passions.

Edmondston’s work has been recognised at almost all international awards show and she has played a pivotal role in the progression of numerous world-class agencies, her peers, and the wider communications industry.

“Shaz is an outstanding and much-loved leader who truly embodies all that a Group CD is. She has connected different parts of our business for the last few years, leaned into our employee lead networks, she identifies brilliant ideas and develops young talent. This promotion couldn’t go to a more deserving creative legend,” stated Cam Blackley, chief creative officer at M&C Saatchi AUNZ.

She has helped M&C Saatchi win Agency Of The Year titles and she has gained a wealth of experience over her career in areas such as CRM, digital, social, experiential and innovation. Those skills have helped build major brands including Lexus, Samsung, Diageo, BWS, Woolworths and Optus. 

Edmondston stated, “There is so much diverse talent across our group, and I’m thrilled to be given the opportunity to connect us all to fulfill our clients’ biggest ambitions. We’re at our best when we create positive change at a cultural level – and it takes a village to achieve that. Bring on 2023.”