Mums make dinner with McCain’s frozen foods because family life is hectic. It’s a clever thought that gives Mum permission to sidestep the “fresh is best” argument.
The thought became an ad whose slogan was, Teatime is where the good stuff happens. And it was how adam&eve/DDB reintroduced McCain to UK families in April, in its first brand campaign after winning the account in October last year.
Its strength was in its honesty. The ad felt true to its name and its underlying theme, Real Teatimes. Now the agency has developed the idea of making McCain integral to real family dinners into a series of crowdsourced ads.
And the first real ad made by real people was made almost “in real time”.
It was put together in just one hour and 45 minutes after McCain and adam&eve/DDB had asked people to upload one minute clips of their family teatime.
The idea will be repeated every day this week.
Families from anywhere in the UK can film and share their clips on the brand’s Realtime Teatime website by 6:30pm, and the ad will air at 8:45pm each night on ITV.
