McCann: Aldi gives Christmas a Willy Wonka-like spectacular

Kevin The Carrot makes his eighth appearance in Aldi’s Christmas commercials by McCann Manchester, this time in a Willy Wonka look-alike. He is one of five winners invited to William Conker’s magical Christmas Factory to vie for the “cheese to the factory”, the others being Greedy Gluttonous Grape, Sulky Sour Rhubarb, Spoilt Little Sprout and Mischievous Kiwi.

While the other invitees fail the test for failing to understand that “Christmas isn’t selfish. It’s not all me, me, me,” Kevin passes. And he accepts his win with the question, “Can I share my good fortune with everyone?”.

The 90-second spot concludes with the message, “Seasonal goodwill was truly in the air as Christmas is a time that’s sweeter when you share, as a crowd of characters from Aldi’s Christmas past appear, including Ebanana Scrooge and Marcus Raddishford.

The campaign will run until December 31 across digital, social, OOH, print and in-store POS.

Jemma Townsend, marketing director at Aldi, stated, “Christmas is made magical by coming together and sharing the joy of celebration even in tough times – just like Kevin wants to with his Christmas wish.

“It wouldn’t be the festive season without Kevin the Carrot on our TV screens, we know our shoppers will love seeing him getting into the Christmas spirit as we welcome him back for his eighth year with us.”

Dave Price, chief creative officer at McCann Manchester, added, “This year Kevin and some new friends get a sneak peek into what it takes to make the best mince pies and Christmas puddings. Things go a bit wonky at one stage, but ultimately we learn that it’s kindness and the act of giving that makes for the perfect Christmas.”

Credits
Creative Agency: McCann
Chief Creative Officer: Dave Price
Creative Leads: Clive Davis & Andy Fenton
Managing Partner: Lee McGuffie
Business Director: Jane Colbeck
Business Leads: Cara Harcombe & Josie Campbell
Project Manager: Ella Timmins
Head of Effectiveness: Jamie Peate
Planning Partner: Jonathan Brown
Group Strategy Director: Darren Hawkins
Head of Broadcast: Lucy Moore

Client: Aldi UK
Marketing Directors: Jemma Townsend & Laura McKinlay
Marketing Manager: Jake Garner
Marketing Assistant: Kayleigh Walker