UPDATE: The McCann Australia offices have taken home 11 Spikes – 1 Gold, 4 Silvers and 6 Bronzes, validating the agency’s hopefulness about its chances of bringing serious metal home from Spikes, “Tonight is set to be a night to remember for the teams across McCann Australia’s offices with 16 world class submissions up for awards in this evening’s highly anticipated Spikes Asia 2016 Awards…”
McCann flew up to Spikes with 16 shortlisted entries – 14 from McCann Melbourne office, 2 from Sydney and a Queensland entry in the running for a finalist spot in the last round of announcements.
McCann Melbourne’s Emotional Trailer campaign for The Melbourne International Film Festival won Gold in Digital Craft, plus two Silvers – in Outdoor and Media, and 5 Bronzes – in Digital, Digital Craft, Media and Outdoor.
McCann Melbourne’s Free Puppies Forever for Vision Australia won 2 Silvers in PR.
McCann Australia chief creative officer, Pat Baron noted, “We pride ourselves on the work we do for our clients and recognition at award shows as prestigious as Spikes is the icing on the cake. The team’s passion for excellence and originality continues to be rewarded in Asia and around the world. To win a Gold Spike in Digital is testament to McCann’s integrated digital expertise. Thank you to our client, the Melbourne International Film Festival, this achievement wouldn’t be possible without their support and vision.”
Emotional Trailer was shortlisted for 13 awards under the Media, Direct and Outdoor, Digital and Digital Direct categories.
Free Puppies Forever, the Seeing Eye Dogs campaign by McCann Melbourne for Vision Australia was shortlisted twice in PR, in Audience Targeting and Engagement Strategies.
McCann Sydney was shortlisted in PR for A Table to End Hunger for The Hunger Project. It had three chances to do that – in Sponsorships & Partnerships, Charities, Public Health & Safety and Awareness Messages.
McCann Queensland’s work on Auswide Bank’s The Big Hearted Bank campaign was in the running for a shortlist for the Music Spike Award.McCann has also been shortlisted for the B&T Media Agency of the Year, as well as being shortlisted for the State Agency of The Year (VIC).
McCann has also been shortlisted for the B&T Media Agency of the Year, as well as being shortlisted for the State Agency of The Year (VIC).
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