Spikes has released the majority of its shortlists. The remainder will be announced on Thursday and Friday ahead of the winner’s announcement on Saturday.
Design:
Shortlisted for Australia are:
- R/GA Sydney, Through the Dark for Google
- Ogilvy Sydney, Outthink Melanoma for IBM
- Clemenger BBDO Melbourne, Meet Graham for TAC Victoria (2)
- BWM Melbourne, The Tailor Made Store for Chadstone Shopping Centre (2)
- McCann Melbourne, Made Possible by Melbourne for University of Melbourne
- CHE Proximity, Hearing Test in Disguise for Cochlear
- Havas Australia, The Bottom 100 for Fund for Peace
View the full shortlist: Spikes_Asia_2017_Design_Shortlist
Entertainment:
Shortlisted for Australia are:
- Revolver/Will O’Rourke, Recreating the Kiss for Art Gallery of NSW
The Glue Society recreates the world’s most famous nude kiss
- VML Sydney, Instabilia for NRL State of Origin
- Clemenger BBDO Melbourne, Meet Graham for TAC Victoria
- R/GA Sydney, Through the Dark for Google
- CHE Proximity, Hearing Test in Disguise for Cochlear
View the full shortlist: Spikes_Asia_2017_Entertainment_Shortlist
Direct:
Shortlisted for Australia are:
-
- BMF, You’ve Gotta Have A Team for FFA Hyundai A-League (3)
- TBWA Melbourne, ANZ #Holdtight
- Ogilvy Melbourne, AAMI Smartplates (3)
- Havas Sydney, The Riderless Bike for the Steve Waugh Foundation (2)
- McCann Melbourne, Made Possible by Melbourne for University of Melbourne (2)
- Clemenger BBDO Melbourne, Meet Graham for TAC Victoria (3)
- CHE Proximity, Hearing Test in Disguise for Cochlear
- BWM Dentsu Melbourne, Alert Ad for Victorian Government Fire Ready Victoria (2)
- Clemenger BBDO Sydney, Geeks Go For #CC9900, for GE
- Leo Burnett Sydney, Pocket Patrol for Samsung
- VML, Snaplification for McDonald’s
- CHE Proximity, Billion Point Giveaway for Virgin Velocity Frequent Flyer (2)
View the full shortlist: Spikes_Asia_2017_Direct_Shortlist
Film:
Shortlisted for Australia are:
- Innocean Worldwide Sydney, Revolver Will O’Rourke & Heckler: Binoculars for Hyundai
- Clemenger BBDO Melbourne & Finch: Every Speed has a Consequence for TAC Victoria
- Clemenger BBDO Melbourne & Guilty Content: Dad Bods for Pacific Brands Bonds
- Clemenger BBDO Sydney & Finch: Keeping It Real for Hungry Jack’s
- J.Walter Thompson Sydney & Filmgraphics: The Hold for Parkinson’s NSW
- CHE Proximity & Noise International: Hearing Test in Disguise for Cochlear
- Marcel Sydney, Heckler & Goodoil: #3890 Tigers + WWF + Tran Ngyuen for Heineken Tiger Beer (3)
- 303 MullenLow Perth, Time with Mum for Road Safety Commission
303 MullenLowe Perth makes reckless drivers do time with Mum
- TBWA\Melbourne The Glue Society & Level 2 Music: ANZ #Holdtight
- Thirteen & Co: The Big Deal for Sydney Gay and Lesbian Mardi Gras
- DDB NZ, Goodoil & Palace Studio Auckland: Welcome to the Other Side for Lion Tokyo Dry (Australia & New Zealand)
New Zealand’s other shortlists are:
- Colenso BBDO & Goodoil: Child Replacement Programme for Pedigree (3)
- DDB New Zealand & The Sweet Shop: Dylan for NZ Lotteries
Japan is the dominant country in the Film shortlist with 17 finalist entries
View the full shortlist: Spikes_Asia_2017_Film_Shortlist
Film Craft:
Shortlisted for Australia are:
- TBWA\Melbourne The Glue Society & Level 2 Music: ANZ #Holdtight (2)
- J.Walter Thompson Sydney & Filmgraphics: The Hold for Parkinson’s NSW (2)
- CHE Proximity & Noise International: Hearing Test in Disguise for Cochlear (2)
- Clemenger BBDO Melbourne, Finch & Touchcast Wellington: Rat’s Tale for NZTA (3)
- Buck: The Innovator for Woolmark
- R/GA Sydney & Exit: Through the Dark for Google
- Clemenger BBDO Sydney, TKT & Finch: V Rapper for Frucor
- Clemenger BBDO Melbourne & Finch: Rethink Speed for TAC
- Alt.VFX Brisbane & FCB NY: FDA Straw City (2)
- Alt.VFX Brisbane, Yumiko Advertising & Tugboat Tokyo, Momotaro Ep 4 for Pepsi Strong
- DDB NZ, Goodoil & Palace Studio Auckland: Welcome to the Other Side for Lion Tokyo Dry
New Zealand’s shortlists are:
- DDB New Zealand & The Sweet Shop: Dylan for NZ Lotteries (3)
- adam&eve/DDB & The Sweet Shop: The School Bus for Lipton
The Sweet Shop & adam&eve/DDB: The perfect story to go with a cup of tea
- Colenso BBDO, Assembly & Harmonic Studio: Anchor Milk Slams (2)
As expected, Japan is particularly strong in Film Craft, with 19 shortlisted entries. Tohokushinsha Film Corporation, Cutters & Hakuhodo’s Gravity Cat is shortlisted twice. Dictionary Film & Geometry Global’s The Walls for Diesel is also shortlisted.
Dictionary Films: Diesel Japan makes itself the voice of Asian youth
View the full shortlist: Spikes_Asia_2017_Film_Craft_Shortlist
Outdoor:
- 303MullenLowe, Passwords with a Purpose for Royal Life Saving WA
- McCann Melbourne, Made Possible by Melbourne for University of Melbourne (3)
- BWM Melbourne, The Tailor Made Store for Chadstone Shopping Centre
- Ogilvy Melbourne, AAMI Smartplates
- Clemenger BBDO Melbourne, Meet Graham for TAC Victoria
- BWM Dentsu, Remote Ristorante for Dr Oetker
View the full shortlist: Spikes_Asia_2017_Outdoor_Shortlist
Print & Publishing:
Australia has no shortlisted entries
New Zealand: Colenso BBDO has 3 for Child Adoption Programme for Pedigree
View the full shortlist: Spikes_Asia_2017_Print_Publishing_Shortlist
Print & Outdoor Craft:
Australia has no shortlisted entries
New Zealand: Colenso BBDO has 3 for A Dog’s Story for Pedigree
View the full shortlist: Spikes_Asia_2017_Print_Outdoor_Craft_Shortlist
Promo &Activation:
Shortlisted for Australia are:
- Clemenger BBDO Sydney, Brekk-E-Tag for Hungry Jack’s
- TBWA Melbourne, ANZ #Holdtight (2)
- Ogilvy Melbourne, AAMI Smartplates (3)
- Clemenger BBDO Melbourne, Meet Graham for TAC Victoria (3)
- Red Agency, The Riderless Bike for the Steve Waugh Foundation (2)
- Revolver/Will O’Rourke, Hearing Test in Disguise for Cochlear
- McCann Melbourne, Made Possible by Melbourne for University of Melbourne
- BWM Dentsu, Remote Ristorante for Dr Oetker
- Clemenger BBDO Sydney, Geeks Go For #CC9900, for GE
- R/GA Sydney, Through the Dark for Google
- Leo Burnett Sydney, Pocket Patrol for Samsung
View the full shortlist: Spikes_Asia_2017_Promo_Activation_Shortlist
Radio:
Shortlisted for Australia are:
- McCann Melbourne & Airbag: Made Possible by Melbourne for University of Melbourne
- Bashful Sydney & Kind Agency Sydney: Smartwig for The Star
New Zealand dominated the shortlist with 13 of the 26 finalist entries – 8 by Colenso BBDO for Anchor & Pedigree, 3 by DDB NZ 2 by TBWA\Auckland
View the full shortlist: Spikes_Asia_2017_Radio_Shortlist
Other shortlists are:
Spikes_Asia_2017_Healthcare_Shortlist
Spikes_Asia_2017_Media_Shortlist
The shortlist for Innovation was announced earlier:
Spikes Asia: Ogilvy Melb, Marcel Syd & DDB NZ shortlisted in Innovation
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