Spikes Asia has announced its first set of results ahead of its 2017 festival, September 27-29, the shortlist in Innovation.

Ten entries have made it into the shortlist from 32 entries:

• Ogilvy Melbourne, AAMI Smartplates for AAMI

Ogilvy Melbourne: AAMI’s app gets L-platers ready to drive (bye-bye logbook)

• Marcel Sydney, Air-Ink for Tiger Beer

Marcel Sydney: Tiger Beer repurposes air pollution to make ink

• • DDB Group New Zealand, The Breast Cancer Screenings for Sky Television NZ

• TBWA\Hakuhodo Tokyo, COGY Wheelchair for COGY

• • Baidu Beinjing, Know You Again for Baidu Glasses for Alzheimer’s Disease

• • Dentsu X Bangkok, The Life-Saving Furniture for Elide Fire Ball Fire Extinguisher
  • AOI Pro. Tokyo & Nippon Telegraph & Telephone Corporation, Cyber Teleportation Tokyo for NTT
  • Leo Burnett India, Roads That Honk for HP Lubricants

• • mcgarrybowen Shanghai, Sound in Silence for Intel Hyper-Sense Music Shirt
  • Dentsu Tokyo, Smile Lock Outlet, for Toyota I-Road

The shortlist entrants will present their work and be questioned by the jury at the festival. Spikes Asia delegates can attend these sessions which take place on-stage on Wednesday September 27.

Full shortlist details here: Innovation Shortlist

Andrea Hayes, festival director, Spikes Asia, commented, “Spikes Asia has always been at the forefront of creative innovation, and the number of countries represented in the Innovation shortlist is a sign of just how widespread creativity and ingenuity is across the region. The Innovation category at Spikes continues to be an eye-opener for what is to come over the next few years.”

4,301 entries from 22 countries have been submitted into 20 award categories:

Entry numbers by category are:

Creative Effectiveness 19   Design 350   Digital 407

Digital Craft 131    Direct 291    Entertainment 126

Film 379    Film Craft 441   Healthcare 188

Integrated 43   Media 333   Mobile 173

Music 56    Outdoor 293   PR 264

Print & Outdoor Craft 177  Print & Publishing 148

Promo & Activation 346    Radio 104

…and Innovation 32

Terry Savage, chairman of Cannes Lions and Spikes Asia, noted, “Obviously the one year break taken by Publicis make year on year comparisons difficult, but it’s true that in every Festival year there will be growth and decline in individual categories to reflect what’s going on in the industry. It’s interesting to note that this year we saw a 10% increase in entries from Independent Agencies along with a 49% increase in entries into the Film Craft category.”

Spikes Asia achieved a new high of 40% of women on the jury, up from just 17% five years ago.

The winners will be revealed during the Spikes Asia Awards Ceremony Friday September 29 where the 2017 Spikes Asia Advertiser of the Year Award will be awarded to Samsung Electronics.

Awards will also go to the Media Agency of the Year; Independent Agency of the Year; Asia-Pacific Agency of the Year Award; Network of the Year; the Spikes Palm Award, presented to the most awarded production company; the Grand Prix for Good, awarded to work ineligible to win a Grand Prix in their categories because they are made for charities/ not for profit; and Country Agency of the Year Award, awarded to the best performing Agency from an individual country across Asia-Pacific.