Japan has four of the ten shortlist positions in Spikes Innovation, from 56 entries received. Australia has 3, Thailand, 2 and South Korea, 1.

Australia’s shortlisted entries are:

• Leo Burnett Sydney, BrainBAND for Samsung

Samsung & Leo Burnett: A giant step for rugby safety

• Saatchi & Saatchi Sydney, Landcruiser Emergency Network for Toyota

S&S: Toyota LandCruiser reaches the parts of Australia mobile phones can’t

• M&C Saatchi, Heartbeat for Lexus

M&C Saatchi’s Lexus wears its heart(beat) on its paintwork

Full shortlist here: innovation-shortlist

Live judging takes place at the Festival on Wednesday September 21. Attendees can watch the judging, led by Fred Raillard, chief creative officer and chief executive officer, Fred & Farid, China while hearing the entrants explain the rationale behind the concepts competing for the Innovation Spikes. All of the shortlisted work will also be available for attendees to view on the Innocean interactive kiosks.

Spikes has received its most entries ever. 5,132 entries were submitted from 23 countries. Entries into Healthcare increased by 72% increase. Design received 40% more entries and Direct, 34% more.

The full count is as follows:

The winners will be announced onstage on Friday September 23 at the MasterCard Theatre, Marina Bay Sands. Additional awards presented on the night include the Spikes Asia Agency of the Year, Independent Agency of the Year, Media Agency of the Year, Network of the Year, Spikes Palm Award and the Grand Prix for Good.

The Spikes Asia Advertiser of the Year Award will be presented to Mars, Incorporated before the official After Party brings the Festival to a close at The Clifford Pier.

You can still register to attend Spikes on the Spikes Asia website.