Since Spikes began in 2009, Mars has won more than 40 Spikes Asia Award for campaigns from its petcare, chocolate, food and Wrigley business segments.
And now its campaigns, like Pedigree Doggleganger (by Colenso BBDO)
Snickers Hungry Barber (I&S BBDO Tokyo)
Dolmio Pepper Hacker (Clemenger BBDO Melbourne)
and Skittles Telekenize the Rainbow (Clemenger BBDO Sydney)
…have contributed to more than an overflowing awards cabinet.
Mars, Incorporated has been awarded 2016 Advertiser of the Year by Spikes Asia for its commitment to creativity, and its execution of inspiring communications campaigns and innovative marketing.
Nicole McMillan, vice-president of marketing for Asia-Pacific with the Wrigley Company stated, “As a company that has an unwavering dedication to and belief in the power of creativity, it is a tremendous pleasure to be acknowledged for our creative excellence across all our business segments in the Asia-Pacific region.
“Creativity is key to how we excite and engage consumers, and is pivotal to the success of all of our businesses. As such, pursuing bold and brave communications ideas are a priority at Mars, which is supported by strong investment to ensure we unlock our brands’ full potential.”
Mars’ huge tally of awards for brave and creative advertising include more than 100 Cannes Lions awards since 1990. It was Cannes Lions Advertiser of the Year in 2012.
“This Award is testament to the talent within our marketing and agency teams, and the highs levels of collaboration and trust shown in our quest for work that engages our consumers and is more effective for our business,” McMillan concluded.
