There’s a special magic inherent in a story told without words. That story could have been told a hundred times, but it still ignites an emotional response.

Of course, that story has to be told well. So adam&eve has done well to choose The Sweet Shop director, Mark Albiston, for its Lipton commercial.

The film, Bauble, is a classic story – shot in New Zealand – about a young boy (here, the new kid in the area) who makes an unlikely friend – in this case, the driver of his school bus.

Albiston has married two wonderfully natural performances with some very clever directing decisions to put Lipton at the centre of a film that is deeply nostalgic. A film that’s just right for a tea brand.

Spencer Dodd, managing director of The Sweet Shop in the UK and Europe, commented, “There’s nothing quite like a story that resonates through your soul. Mark has once again pulled off a cinematic dream and it’s this kind of emotionally charged storytelling The Sweet Shop has become known for. I’m immensely proud of this film.”

“This was a great film to work on and making it brought back a lot of memories of being 13. The pressures of being a new kid on a bus and having a carriage load of eyes watching you is pretty daunting at that age. Oscar, our lead actor, was amazing and we just loved him on screen. It was great to work with adam&eveDDB’s creative team. They were up for bringing the production to New Zealand which gave the film a great head start as castings and locations in the country are fantastic,” Albiston added.

Credits:

Agency: adam&eve/DDB London

Executive creative director: Simon Poett

Producer: Patrick Cahill

Production company: The Sweet Shop

Managing director (London): Spencer Dodd

Managing director (Auckland): Fiona King

Director: Mark Albiston

Producer: Andy Mauger

DOP: Jeremy Rouse