Writing for Brands has been judged. McCann Melbourne’s Phubbing: A Word is Born for Macquarie Dictionary has received a Pencil nomination. John Mescall is the writer.
New Zealand’s Whybin\TBWA Digital Arts Network NZ has also scored a Nomination, for Meeting of the Minds for client, Minds for Minds.
A Word is Born: “The word ‘Phubbing’, coined to describe the uniquely 21st century phenomenon of ignoring the person in front of you in favour of your phone, has reached more than 300 million people and sparked global discussion around mobile phone etiquette…”
Credits:
Executive Creative Director: John Mescall
Creative Director: Pat Baron
Copywriter: John Mescall
Art Director: Pat Baron
Group Account Director: Adrian Mills
Account Director: Alec Hussain
Account Executive: Alex Haigh
Strategy: John Mescall & Adrian Mills
Other contributors: Jake McLennan, Danielle Milazzo
A Word is Born, the Film
Executive Creative Director: John Mescall
Creative Director: Pat Baron
Copywriter: John Mescall
Art Directors: Pat Baron
Other writing results are:
Writing for Design
In Book:
D&AD New Blood Awards 2014: Music, D&AD
Sorry I Spent it on Myself: adam&eve/DDB, Harvey Nichols
The Dishoom Sorry Plates: OgilvyOne Worldwide London, Dishoom Bombay Hotel
Nominated for Pencil:
Meeting of the Minds: Whybin\TBWA DAN, Minds for Minds
Writing for Brands
Nominated for Pencil:
Phubbing: A Word is Born: McCann Melbourne
In Book:
Cystic Fibrosis: Johnson Banks, The Cystic Fibrosis Trust
