It may not be wildly exciting to mum or dad that Tommee Tippee’s teats are nipple shaped, but McCann New York is helping the brand to point out that it matters to their bub.

The ad that’s doing it is called It’s all about the nipple, baby – which may catch dad’s attention. But it’s more likely that dads and mums will be delighted by the ad itself.

Here’s why:

https://youtu.be/Uf_jE-BGITw

Credits:

Agency: McCann New York
Co-Chief Creative Officers: Sean Bryan & Tom Murphy
Global Executive Creative Director: John Mescall
Associate Creative Directors: Lizzie Wilson & Tali Gumbiner
Creatives: Lex Singer, Noah Benezra & Antony Rush
Production: Nathy Aviram & Chance Bassett
Music Producers: Eric Johnson & Dan Gross
Strategy: Sarah Watson & Jacklyn Baillergeon
Account management: Laura Decker & Joey Smilgiewicz
Business Manager: Ken Krausgill
Project Manager: Megan Flannery

Production Company: Hey Wonderful
Director: The Coles
Managing Director: Michael Di Girolamo
Executive Producer: Sarah McMurray
Producer: Garfield Kempton
DOP: Daniel Bombell
Editors: Tom Scherma & Cosmo Street
Music House: Walker
Colourist: Adrian Seery @ MPC
Sound: Gerard McConville @ Craft