AI has enabled some interesting ideas. The latest is by McCann Worldgroup for Qatar Airways – it enables everyday people to star in their own version of Qatar’s romantic short story (aka, commercial).
To be part of the story, people head to the campaign website, watch the film, choose a scene and insert their own image. Viewers can select from multiple scenes within the film to star in the leading role, male or female and their facial features and skin tone will be accurately replicated.
The campaign aims to reaffirm the airline’s dedication to placing customers at its very heart.
Seven million YouTube views in seven days suggest the idea has been a hit.
