If you don’t have Menulog’s Did Somebody Say jingle stuck in your brain, you’re not Australian. Making the most of this, Snoop Dogg has a new version of the song and this time he shares vocal credits with Greg Inglis, Craig and Johanna Wing and Ben Hunt.
Yes, it’s the State of Origin version and it launched in time to remind people to order in for the broadcast. Menulog has signed on as a broadcast partner for the State of Origin series.
Menulog marketing director, Simon Cheng, commented, “We wanted to build on the success of our incredibly popular Did Somebody Say remix with Snoop, which has been streamed almost three million times since launching in June. To return to the studio with our ambassador Snoop Dogg, along with some Australian football icons, and create a song fans can get down to, is a huge win.
“Menulog’s association with the NRL started with our sponsorship of the South Sydney Rabbitohs, and so it’s fitting to extend this to the two biggest events on the footy calendar; the NRL Grand Final where our 15-second teaser first aired and the upcoming State of Origin kick-off game where our full 30-second remix will debut.”
McCann Sydney chief creative officer, Ben Coulson, added, “Footy fans want to be entertained on the field and also in the ad breaks. We thought we’d pair Snoop and Australian league legends to have a bit of fun and create something unique, to get fans watching at home involved and singing along to the jingle. This is something most brands don’t ever make for this kind of an event.”
The video was shot in Snoop’s compound in LA during strict COVID-19 regulations. The new track will be promoted as part of a full campaign across TV, social, digital and PR.
Credits
Creative Agency: McCann Sydney
Chief Creative Officer: Ben Coulson
Creative Directors: Daniel Miller & Christian Duffy
Senior Producer: Nikki Jones
Senior Business Lead: Caroline McLaughlin
Executive Strategy Director: Roshni Hegerman
Senior Account Manager: Bella Best
Production Company Cub Production
Director: Toby Morris
Producer: James Car
Editor: Joel Haakanlind
Production Company LA: Done&Dusted LA
Director: Lawrence Lamont
Media Agency: UM Sydney
PR Agency: Finchco
Co-Founder & Managing Director: Julia Everingham
Managing Partner & Creative Principle:Alexandra Bryant –
Senior Account Director: Chloe Turner
Senior Account Manager: Niki Aquino
Account Executive: Antonia Minutolo
Social Agency: Connecting Plots
Head of Social & Content: Antonia Minutolo
Senior Account Manager: Cody Desmond
Creative: Julia Kenny
Client: Menulog
Marketing Director:Simon Cheng
Head of Brand: Fiona Bateman
Head of PR and Communications: Lisa Brown
Senior Marketing Manager Brand: Rami Tamer
PR & Communications Manager: Sosi Sevazlian
Head of Growth Marketing: Johan Micheelsen
Social Media Manager: Perry Neilson
