The Midas Awards for the World’s Best Financial Advertising has announced the 2016 Midas Award for Innovation and Midas Report rankings.
The Midas Award for Innovation, for the highest scoring entry, went to FP7 / DXB (A part of McCann Worldgroup) & MediaVest Spark for The AC Vests for Emirates NBD.
The campaign’s strategic objective was to increase SME clients from the UAE’s construction industry for Emirates NBD. Since UAE temperatures soar up to 50C degrees, Emirates NBD created a new product, The AC Vests – to attract clients and address the challenge of extreme working conditions during the summer months. The vests resulted in a +20.72% uptick in new-to-bank business accounts.
Tahaab Reis, regional head of strategic planning, FP7/DXB (A part of McCann Worldgroup) & MediaVest Spark commented, “The biggest oversight our industry should avoid when we talk about innovation is believing that it only implies the next big tech creation. That’s not entirely accurate. Innovation should be about authentic creative ideas that do use new technology but are not all about that technology. The technology should solve a human problem and have purpose at its core. So, we are very happy and excited to see that our collective work (as Emirates NBD, as FP7 and as MediaVest) has resulted in us being awarded the Midas Award for Innovation. It involved us, using an innovative fabric technology and overcoming several logistical barriers, to solve a business problem in a meaningful and purposeful way. The idea helped make workers’ lives a little bit better; it brought the brand respect and fame and also, grew the business in a key segment. We couldn’t ask for more! A big thank you to Midas Awards and to the judges.”
The Midas Report creative ranking system is based on points earned for winning entries. The Midas Report points for Midas Agency, Brand, and Network rankings are calculated as follows: King Midas Award, 9 points; Midas Award for Innovation, 7 points; Gold Ingot Award, 6 points; Silver Ingot Award, 4 points; and Finalist Certificate, 1 point.
- The new Midas Network Report recognises Agency Networks that are the foremost leaders in the world of financial advertising.
McCann Worldgroup earned the #1 ranking in the first annual Midas Network Report.
Publicis Worldwide is #2, R/GA #3, Wunderman #4 and Havas Worldwide #5.
2. In this year’s Midas Awards Agency Report, FP7/DXB Dubai (Part of McCann Worldgroup) won the #1 spot with 190 points.
McCann New York is #2 with 90 points. The Jupiter Drawing Room Johannesburg is #3 with 86 points. MercerBell Australia achieved a #8 ranking
David Bell, executive creative director for MercerBell Australia commented, “MercerBell is extremely proud to be acknowledged for a range of work across many of our key clients. The multiple awards we’ve won this year are testament to our strong financial services expertise and passion. To be recognised so highly for craft in two different campaigns goes to show the level of endeavour and care that has been put into these campaigns. Midas is, and will continue to be, an important award to win for both our clients and our staff.”
3. Mastercard ranked #1 in the Midas Brand Rankings for the third year running. It amassed 229 points due to the combined creative efforts of its agencies, FP7/DXB; McCann Canada, McCann XBC, McCann Worldgroup. Absa/ Barclays is #2 for the third year in a row, with 89 points for its work by Jupiter Drawing Room Johannesburg. Emirates NBD is #3 for the third consecutive year for its work by FP7/DXB (Part of McCann Worldgroup).
View the 2016 Midas Report here.
The 2016 Midas Awards Grand Jury awarded 1 Grand Midas Award, 62 Midas Gold Ingots, 77 Midas Silver Ingots and 138 Finalist Certificates from entries submitted from 24 countries.
McCann Worldgroup’s FP7/DXB Dubai wins the Grand Midas Award. Australia wins 6 Gold Ingots
You might also like
