Kids love Maccas. That’s possibly not every mums’ dream, but it has helped Dallas digital agency, Moroch, create a back to school campaign for McDonald’s that no other fast food chain could make credible.
The ad says nothing more than Maccas is on the brain of kids even now they’re back at school. It is carefully styled to include big kids. And it neatly avoids all those pesky healthy eating details that have been beleaguering McDonald’s.
Moroch is a brand agency that offers “Social and Digital Analytics, Digital Audience Profiling, Content Strategy, Influencer Engagement, SEO Strategies, Micro Real-Time Engagement and Digital Lead Generation, among other capabilities.”
The photos were shot by Mark Ross.
Moroch makes the claim about its results for McDonald’s on its website (without further explanation).
