With two new major creative accounts,Mediabrands Content Studio (MBCS) has strengthened its senior creative team, appointing Luke Simkins as group creative director. Marshall Campbell jas also become general manager, client service.
Olivia Warren, managing director, MBCS, stated, “Marshall and Luke are exactly what we hope for in creative leaders. They are rare talents who are both innately driven to make great work and achieve successful outcomes for their clients; what’s more they are just really good humans who care deeply about the people they work with.
“When I sat down with them and talked about what we collectively believe makes not just great work but a great agency I knew I had to make this happen and invite them to join our team. I am delighted they are onboard and can’t wait to see what creativity follows.”
Campbell arrives with a strong digital, video production and business development background, and an ingrained understanding of how to achieve world class results. He has previously held senior roles at a range of agencies including TBWA, DARE digital (UK), Clemenger BBDO, and more recently Emotive and Genero.
Simkins has an impressive track record from working in top tier agencies in Sydney, London and Melbourne and was most recently creative director at M&C Saatchi Sydney. He joins MBCS with a collection of national and international effectiveness, social service and future impact Awards in his backpack.
Marshall commentred, “The opportunity to help build an independent creative agency alongside Australia’s most powerful media agencies is a chance to reshape the creative landscape. Today’s consumer has the power to choose what they consume, so by utilising the networks media insights we’re able to enhance our creative output guaranteeing our work will reach the right audience at the right time with the right message. We’re confident with this new structure MBCS will cut through the noise and deliver campaigns that drive client growth.”
Simkins added, “I’m honoured to help lead MBCS’ creative offering at such an exciting phase of the agency’s evolution. I have always put people at the centre of my creative vision, and this approach is perfectly in line with MBCS’ people-based proposition. By putting media insight and people at the centre of everything we do, we will drive even greater relevance for our clients’. I believe the power of data and technology combined with the magic of creativity, you can create impactful ideas that make brands more relevant and in turn improve clients’ business results.”
Simkins and Campbell are based in Sydney and report directly to managing director, Olivia Warren.
[Cover image l-r: Luke Simkins, Olivia Warren & Marshall Campbell]
