A parody of the parody that is Halloween. Mekanism’s commercial for promotional products brand, Custom Ink, was also ideated, written, and produced entirely through Makanism’s AI Superstudio.

The commercial, Undead Acres, turns the idea of Halloween on its head. Set in a decaying suburban town where the undead dress as their favourite humans for Halloween, the 60-scond spot features a cast of zombies, vampires, witches, and Frankensteins showing off their Custom Ink gear – from wine mom “Sippy Cup” mugs to Karen’s custom tracksuit and tumbler that says “I WANT TO SPEAK TO YOUR MANAGER”.

Mekanism’s AI Superstudio, that launched earlier this year, is designed to accelerate productions across all eight of Mekansim’s North American markets, fusing Mekansim’s Soul & Science ethos with next-generation AI tools to deliver cost-effective campaigns that are both technologically sophisticated and authentically human.

The campaign comes off the heels of Mekanism’s most recent AI Superstudio work for Advertising Week New York, Tomorrow Needs You, a series of satirical videos that celebrate the future of creativity and marketing through the lens of artificial intelligence.  In the first-of-it’s kind campaign powered by VEO 3 technology, Mekanism created personalised videos for speakers and industry leaders. 

“At Custom Ink, we believe in making products that help every group feel unique,” stated Ben Carter, director of brand and creative at Custom Ink. “Halloween is a big moment of the year, and this gave us a chance to celebrate our customers’ outcomes in a way that’s completely new for us in tone and in technology.”

“This work is a great example of how AI can enhance, not replace, human creativity,” added Jason Harris, co-founder and CEO at Mekansim. “We used AI to build the world and narrative of Undead Acres, but the humour and the soul of the story came from our team. The result is a spot that feels handcrafted and entertaining but also built with some of today’s most cutting-edge tools.”