Sports team produce victory jerseys well in advance of the finals. But only 50% of them are worn. The never-used jerseys are at best abandoned, and at worst, discarded and adding to fabric pollution. Either way, they’re an expensive exercise in futility.

With the Argentina Cup final approaching, Argentinian sports channel, TyC Sports, and Mercado McCann developed a solution to the problem that is an open secret. Inspired by the local dry cleaner and the logic that if metal can be engraved in real time, why not do the same with fabric, the partners created the Monday Morning Printer.

Amping up the idea of the Monday Morning Printer is a delightfully dramatic campaign commercial directed by Rebolucion director, Lautaro Furiolo.

Credits
Client: TyC Sports
Client Team: Mariano Malvasio, Germán Vago

Agency: Mercado McCann
CCO: Nicolás Massimino.
Managing Director: Agustín Coste.
Executive Creative Director: Cristian Tarzi, Manuel Scher.
Group Account Director: Lula Concistre.
Head of Production: Agustín Borgognoni.
Producer: Santiago Lemme.

Production Company: Rebolucion
Director: Lautaro Furiolo
Co-Director: Juani Ponce de León
CEO: Ezequiel Ortiz
Executive Producer: Santiago Aicardi & Wada Gallardo
Creative Producer: Watta Fernandez
Post Production Chief: Lali Rodriguez
IA Team: Purga Studio
IA Artists: Nue Montes de Oca & Bauti Vidal
Executive Producer: Sebi Aspani
Post Production: Tincho Montes de Oca
Editing: Juani Liviero
IA Support: Anita del Carril