Miami Ad School: Gain the social media skills agencies want

Expertise in brand story writing and creative toolbox for social media are skills that tick boxes when agencies are hiring. The two courses are part of Miami Ad School’s Social Media boot camp but can be booked individually.

Damian Martinez, senior copywriter at DDB, is teaching the Brand Story Writing course and Sunny Hwang, designer at Maud, the Creative Toolbox course for social media.

The courses are taught in weekly sessions over ten weeks and will commence on 4 and 5 October. Costs are $1,500 each or $2,500 for two-course package.

Martinez, originally from Buenos Aires, has won Cannes Lions, D&AD, Clio, London International Awards and Effies with his creative partner, Nicolas Smith.

Damian Martinez

“It is a great initiative by Miami Ad School to teach a copywriting course dedicated to social media,” he commented.

“Fully skilled social media talent is hard to find. Data analysis and strategy skills are important but sound, fresh copywriting and art direction skills will give these students the edge.”

Hwang added, “I’m excited to join the Miami Ad School team. The two courses are designed to complement each other. Students will learn about creative problem solving processes in the Brand Story Writing course while the Creative Toolbox course will teach them up how to execute their ideas in a visually impactful way.”