Imagination Australia has strengthened its creative team with the addition of Michael Reid as creative director for its Melbourne office.
Reid joins from Iconpath Experience Design, where he has been creative director and managing director since 2011. He arrives at Imagination with fifteen years’ experience as a multidisciplinary creative director, writer and producer and a portfolio of concepts for major events, world expos and attractions around the world for brands including Salesforce, Google, YouTube, Sea Life, Cartoon Network, Madame Tussauds, Lexus and Mercedes-Benz.
Before Iconpath, he was associate artistic director at David Atkins Enterprises and producer of the Rugby World Cup 2011. In the three years prior, he had been creative director at George P. Johnson Australia.
Reid’s broad skillset spans strategy, creative direction, marketing, live performance, content production and environment design.
Imagination Australia executive creative director, Chris James, commented, “We’re pretty excited about Mike joining the Melbourne team. Mike is not only an outstanding and experienced creative, but also a very commercially minded one. He’s the perfect person to drive the creative offering of our Melbourne office.”
Reid commented, “I’m beyond excited to join the team where I hope to take my obsession with creating memorable customer journeys to the next level by leveraging Imagination’s world-class technological platforms, production expertise and international reach.”