Would Kim Kardashian or Jimmy Fallon win a competition to be launch their own line of branded headphones? It’s an interesting debate that Beats by Dre hopes the US will join – and an interesting advertising idea by Miramar to create a buzz around Beats’ new signature line of headphones. The question is posed in a 90-second commercial in which Fallon finds out that the brand is pitting the pair against each other.

The ad teases Kardashian’s appearance on The Tonight Show, where viewers will learn which headphones the company will offer. Fallon and Kardashian both shared the spot on Instagram to generate buzz around the show and reveal. 

“Kim and Jim are friends, so we knew that if we could get them together, there would be an enjoyable on-screen chemistry,” stated John McKelvey, co-founder and chief creative officer of Mirimar.

The pairing also allowed Beats to capture a broad audience.

This humorous pairing follows last month’s hilarious bromance between, Josh Allen and Daniel Ricciardo.

and a quirky altercation between LeBron James and Lil Wayne:

“People love celebrity friendships. They love those pairings and seeing who has genuinely got a connection,” McKelvey added.

The full campaign also covers OOH, wall pastings and digital ads.