Tubi’s Rabbit Holes by Mischief @ No Fixed Address has won the 2023 Super Clio Award, a special honour given out by the Clio Awards for the most creative commercial to air during the Super Bowl, with its startling dark humour, engaging storytelling and impeccable craft.
The Clio Awards’ jury was made up of brand leaders and creators of celebrated Super Bowl spots from the past and present – representatives from Anheuser-Busch, BBDO, Microsoft, Ogilvy, The Coca-Cola Company, The Martin Agency, Wieden+Kennedy and more.
The Super Clio was introduced in 2015 in collaboration with WPP’s global chief creative officer, Rob Reilly. He has served as the competition’s non-voting commissioner since its inception and was on hand this year to announce the winner on NBC TODAY with hosts Al Roker, Sheinelle Jones, Craig Melvin and Dylan Dreyer. Reilly and Clio Awards chief executive officer, Nicole Purcell, recognised a need to highlight the revolutionary work that’s introduced during the Super Bowl with an honour selected by the people who make ads and understand the nuances of producing a ground breaking commercial for the big game.
The judges of the Super Bowl LVII, the Clio Awards were:
- Amy Ferguson, CCO, TBWA/Chiat/Day New York
- Brian Monaco, president, global chief marketing officer, Sony Music Publishing
- Caleb Jensen, executive creative director, Wieden+Kennedy
- Danny Robinson, CCO, The Martin Agency
- David Lubars, chairman/CCO, BBDO
- Glenn Cole, founder/chairman, 72andSunny
- JJ Lim, creative director, R/GA
- Josh Fell, partner, CCO, Anomaly LA
- Judy John, global CCO, Edelman
- Katherine O’Brien, group creative director, VaynerMedia
- Kathleen Hall, chief brand officer, Microsoft
- Liz Taylor, global CCO, Ogilvy
- Michael McIntyre, CEO, MOCEAN
- Selman Careaga, president, The Coca-Cola Company
- Shana Barry, head of celebrity, entertainment, and influencers, Anheuser-Busch
- Sharon Otterman, CMO, Caesar’s Digital
- Sherman Winfield, executive creative director, VMLY&R
- Susan Credle, global CCO, FCB
- Vida Cornelious, VP, creative, The New York Times
The Super Clio trophy, higher than a standard Clio at 56 centimetres, matches the height and look of the Lombardi (Super Bowl) trophy. It will be inscribed and presented to Mischief @ No Fixed Address this week.
