Christmas gift buying has crept quietly into November. That has made Halloween a clever campaign period. The night of spooky fun and mischief also allows brands – and their agencies – to entice people with creativity that entertains. Even Facebook Marketplace is making itself known this Halloween.
Mojo Supermarket and Facebook’s creative X are encouraging listings of items from the US’ most famous haunted houses on Marketplace. The campaign, with its wide appeal from serious paranormal collectors to the everyday curious of creepiness, includes items from Logan Inn and The Red Room in Pennsylvania, Burn Brae Mansion in upstate New York, the Crescent Hotel in Arizona and Franklin Castle in Ohio. There’s also the entire Mystic Manor in Pennsboro, West Virginia for sale (for US$666,666).
All all proceeds from sales will go to the lister.
Here’s a spooky sample:
A deluge of comments on marketplace and across social media is helping the campaign to reach its goals of bring Marketplace to the fore while buying is top of mind.
