Did the great work work? What made it work? Bullets from Gunn is a collection of mini-case studies about the work that was awarded for its creativity and also highly successful in the marketplace.
“They provide compelling evidence that virtually all of the work our industry admires, applauds and creatively awards the most, also achieve market success,” The Gunn Report said in its statement.
Bullets from Gunn currently contains close to 240 mini-case studies from 2007 to 2016.
The 32 new Bullets From Gunn are for a diverse range of advertisers, are from both networked and independent agencies, and are from a variety of countries: Australia, France, Germany, India, Norway, New Zealand, Spain, Sweden, Thailand, United Kingdom and United States.
Donald Gunn, Founder of The Gunn Report, noted, “In a world driven by marketing success, we predict that nearly all of these 32 new Bullets which have already achieved creative success, will go on to win in the regional and national Effie Shows of late 2016 and spring 2017.”
The new Bullets have been added to the Gunn Report Online’s searchable library of the world’s best work, records of the world’s best agencies and advertisers since 1999 plus programs for education and training, proprietary research studies, signature features and special archives.
“All of it stuff you won’t find anywhere else,” Gunn added.
Find the case studies for the 32 new Bullets from Gunn below, here.
