IKEA introduces click-and-collect with a splash of Mother fun in the form of a Monster Puppet IKEA. The giant puppet version of the iconic blue IKEA building moves across the city to new locations in a series of social films that riffs off classic B-movies.
The new campaign, Ways to Shop, was directed by Matte Cooper, who scaled the live-action puppet to a size that would make any monster movie fan proud and bedded the action into real-world environments.
The films will play out across Meta platforms, with targeted messaging directing viewers to their nearest pick-up location.
Credits:
Client: IKEA
Creative Agency: Mother
Production Company: Jelly London
Sound Studio: 750mph
Post House: Picture Shop
