Net zero. It’s not a threat but it is an imperative. Too many businesses see it as neither.

Mother and membership organisation, Chapter Zero, are hoping to change attitudes by changing the narrative on climate change in the organisation’s largest awareness campaign to date.

Chapter Zero exists to equip and inspire non-executive directors to lead on climate from the boardroom. It works with non-exec directors and board chairs to embed climate-conscious thinking into business strategy. It believes climate action isn’t just a question of compliance, but of business transformation and being future fit.

The new campaign aims to help mindsets shift to redefine value in terms of long-term rather than short-term outcomes. Mother has created six full-page weekly print adverts, that will appear in the Financial Times, designed to inspire climate change action and challenge businesses to think differently.

Vicky Moffatt, chief executive officer of Chapter Zero, commented, “In this campaign, we’re urging business leaders to approach climate action as a business transformation opportunity. Climate action is not just a moral argument; it’s a business one too. We are interested in having a conversation with business leaders about the business case for climate action.”

Each execution will touch on different aspects of the climate debate to encourage business leaders to help change the conversation in their boardroom.