There are always stayers at any celebration. For the rest of us there’s the thrill of leaving – the aaah after a decreasingly exciting wahoo. Uber is helping people to make a graceful (early) exit, aka the Irish Ext, with a 17% discount off rides using the code, IRISHEXIT17. Mother New York is educating people on the art of slipping away quietly, without all the leaving early sticky bits.

The campaign leads with a humorous ad-inside-the-ad, Where’s Maura, narrated by Irish reality star, Maura Higgins from Love Island and Traitors, relaxing at home in a bubble bath with a Guinness. Maura has Irish Exit-ed, triggering a frantic search by the commercial’s crew. The film was directed by Gravy Films director, Cameron Harris.  

The hero film is supported by email, social, two shorter films, digital OOH, and field marketing in and around Irish bars in markets including Orlando, Palm Beach, and Kansas City.

Credits:
Client: Uber
Creative Agency: Mother New York
Production Company: Gravy Films
Director: Cameron Harris
Executive Producer: Brent Stoller
Producer: Ally Gnesin
Line Producer: Jon Messner
Director of Photography: Corey Walter
Production Designer: Joe Cardoni

Post Production & VFX: Rare Medium
Editing: Mackcut
Editor: Brendan Hogan
Executive Producer: Gina Pagano
Producer: Kayla Robinson

Music & Sound: Mr. Bronx Audio & Butter