MoneySuperMarket’s You’re So MoneySuperMarket campaign has been in the news since it launched in 2015. The TVCs, about people who feel epic after saving cash using the price comparison website, have been regular contributors to the UK’s most complained about ads.
They’re must watch, must laugh, must share provocative fun – and they’re either loved or hated. And that has put the brand on the map in the UK.
The newest rendition of You’re So MoneySuperMarket by agency, Mother London, is perhaps the best ad yet. It’s an homage to Dirty Dancing in celebration of the 30th anniversary of the film’s release.
Iconic cartoon characters, He-Man & Skeletor from The Masters of the Universe, get to recreate the Dirty Dancing dance moves in the new TV spot, set to the Oscar-winning Bill Medley and Jennifer Warnes track from the 1987 blockbuster. The pair show that even arch-enemies can set aside their differences to celebrate feeling epic after saving money on their household bills.
In the “epic” finale, Skeletor is lifted into the air by He-Man in front of a cheering crowd. The routine finishes to a standing ovation and the words, He-Man and Skeletor, you’re so MoneySuperMarket.
Darren Bentley, marketing director at MoneySuperMarket, commented: “We’re always looking for entertaining new ways to illustrate that epic feeling you get when you save money on your household bills. This time, we’ve harnessed the power of nostalgia to bring together two of the most iconic cartoon characters of the ‘80s to recreate the dance moves from one of the greatest films of that era. We hope fans enjoy the tribute.”
The new ad will be supported by PR, and in digital and social media, using the hashtag #EPICSKELETOR.
Credits:
Client: MoneySuperMarket
Creative & strategy agency: Mother
Production Company: Blink Productions
Director: The Bobbsey Twins from Homicide
Producer: Patrick Craig
DOP: Nanu Segal
Editing: Adam Spivey @ The Play Room
Post production: MPC
VFX Shoot Sup: Marcus Dryden
VFX Lead: Alex Gabucci
Colourist: Jean-Clement Soret
Post Producer: Ryan Hancocks
Sound:Sam Ashwell @ 750 Sound
Music Supervision: Marcus Brooke-Smith @ We are Theodore
Choreographer: Richard Marcel
Licensing: Born Licensing
Mattel and Lionsgate owned characters and properties:
Masters of the Universe®; He-Man®, Skeletor®, © 2017 Mattel, Inc. All Rights Reserved.
Dirty Dancing®, ™ & © 2017 Lions Gate Ent. Inc. All Rights Reserved.
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