Low prices sell themselves and some brands think that’s all they need. Mother has gone to the end of the universe (Mars, actually) to tell Trainline’s cheapest same-day ticket price story. The campaign features two commercials. In one, a team of space explorers attempts to scour Mars for a bargain price; in the other a man hunts deep inside Earth to find an oracle only to discover that Trainline is home to the cheapest same-day train tickets.

In the campaign’s radio commercial, an archaeological dig fails to uncover a cheaper same-day train ticket price.

Elly Collingwood, brand director of Trainline, stated, “Thanks to the Trainline Best Price Guarantee we’re pretty sure that customers won’t be able to find cheaper same-day train tickets than they would in the Trainline app. In our latest campaign, we’re showing people (literally) going to the ends of the universe. Rest assured if they do find cheaper same-day train tickets, we’d happily refund the difference.”

Credits

Client: Trainline

VP of Brand and Marketing: Jo McClintock
Brand Director: Elly Collingwood
Senior Brand Manager: Jess Wilde
Brand Manager: Anji Vichhi

Creative & Strategy Agency: Mother

Production Company: Newland
Director: Tore Frandson
Producer: Pete Knowles

Editing: Stitch
Editor: Jack Singer
Producer: Maggie McDermott

Post-Production & Sound Design: No8
Colourist: Alex Gregory
Post Producer: Simon Downie
Sound Engineer: Sam Robson
Sound Producer: Karen Norden

Music Composition: Pitch & Sync