Intercity bus and coach provider, FlixBus, has appointed Mother Berlin as its global lead creative agency. Mother takes on creative leadership of FlixBus’s brand communications worldwide, starting with a new brand platform.

Mother will lead FlixBus’ creative strategy across more than 40 international markets. The first assignment is a new global brand platform, designed to strengthen FlixBus’ positioning across established markets, build recognition in new ones and create consistent brand recognition worldwide.

Alexander Schlüter, VP Marketing, FlixBus, stated, “FlixBus has grown across markets, but our next phase of growth is about more than expanding our network. We want to build a brand that people trust and love wherever they travel with us. Mother understood this ambition, and we’re excited to work together.”

Alexander Nowak, CCO and creative partner, Mother Berlin, added, “FlixBus has changed how people travel and it’s done so in about a decade. The opportunity now is to build on that momentum into one clear, consistent brand. That’s the work we’re excited to lead.”