Fashion brand, Zalando, brings the Christmas joy of togetherness into this year’s holiday ad collection. But because its agency is Mother, that joy comes in a story that’s unexpected and unforgettable.
The film, directed by Sam Hibbard at Somesuch, is the story of a grandson who takes his grandmother to a Christmas ball. The grandmother’s thrill stars. The joy of spending time with friends and family, sharing, caring, giving and spreading joy (things that never go out of style), is very strong in its supporting role.
The grandson is played by international model, actor and professional juggler, Tom Gaskin; his grandmother by Frances Dunscombe who also featured in Zalando’s AW19 campaign.
Adding warmth to the story are the ball’s diverse fashion styles and intergenerational attendees. The spirit, free to be, is Zalando’s brand positioning. The film ends with the message, Whatever your style, at Christmas we always come together.
Jonny Ng, director marketing strategy & campaigns at Zalando, commented, “Our Christmas campaign is the continuation of our free to be brand positioning – based on the insight that when you’re free to wear what you want, and be who you want, nothing can hold you back. During the festive period we want to capture the diversity of our audiences and the many unique ways they celebrate together. Our hope for this season is to give our customers freedom of choice in fashion whoever you are, and whoever you are celebrating with.”
The stills, shot by Tom Johnson (MiniTitle), complement the TVC and feature personalities such as Saffi Karina, an activist from England (@saffi_karina), and German Influencer, Jannik Diefenbach, whose stylish grandfather is the star of his Instagram (@jaadiee). The cast of all ages, seen in pairs and groups, dancing and having fun together, show off their own unique styles; from glam and punk to glittery and laid back. They will appear in print, OOH, social media and Zalando-owned channels.
Credits
Agency: Mother
Creative: Mother
Strategy: Mother
Production Company: Somesuch
Director: Sam Hibbard
Producer: Tom Gardner
Executive Producer: Tash Tan
Stills Photographers: Tom Johnson & MiniTitle
Socials Director: Dan Emmerson
TV Editing: Thomas Grove-Carter @ Trim
Social Editor: Joe Walton & Whitehouse
Post Production: Tamara Mennell @ Black Kite
Head of VFX: Adam Crocker
Sound: Sam Robson @ 750mph
Campaign Stylist: Viviane Hausstein
Music Label: Essex Music Group
Track: Cosmic Dancer by T-Rex
Client: Zalando
Strategy & Campaign: Jonny Ng
Head of Campaign Management: Marie Frickel
Lead Account Management: Darius Gross
Account Management: Mona Mohamed Adel & Milena Steinke
TV Producer: Bernd Bluhme
Lead Campaign Management: Mona Herdener
Campaign Management: Katharina Kämpfe
