Briefs that land in the middle of summer often stay unanswered until September. Not this year. All summer long, while creative teams run on a slow gear, Motherlode stays open. This French creative team, honoured with more than 50 awards, offers to answer the briefs of advertisers, agencies and freelancers, anywhere in the world – for free.

In The Sims, typing “motherlode” instantly fills the player’s pockets. It’s the code to move faster and get ahead without struggling. That’s where the idea comes from – what if we offered the same cheat code, but for briefs?

In summer, anyone left alone with a brief on their hands who could really use a helping hand. Motherlode starts from a simple conviction – a good brief deserves a real answer, whatever the month on the calendar.

Whoever you are, you drop your brief on the dedicated platform. The creative team will answer it with a real creative proposal. No fine print, no hidden catch – a response offered, delivered while the others are at the beach. The operation is open to all, whatever the country or the sector. And whatever the language of the brief, Motherlode aims to bring it a creative answer for free.

Why For Free? Because the best encounters between a brand and a creative team don’t always come out of a pitch, but sometimes from a brief sent on a Tuesday in August and an idea received the following Monday.

“We’ve all typed ‘motherlode’ at some point to get out of a tight spot faster. This summer, we wanted to return the favour. When your team has left for holiday and the brief stays on the desk, that’s where we want to be useful,” stated Motherlode.

To submit, simply drop your brief on motherlodefree.com. First come, first served. Motherlode is a duo, not an army who would rather take the time to answer each brief received as well as possible than chase volume.