MotionLab’s animated spot, Flo the Elephant, for FLO Baby and Kids is a finalists in the 2016 AEAF Awards that will be announced on August 17.

The whimsical 2D animation was created for FLO Baby and Kids Saline Nasal Spray and features a number of characters from the brand, including the newly introduced Flo the Elephant, who underscores the product’s slogan about loving noses “great and small”.

The spot uses a traditional animation style and a bright colour palette that evokes the world of children’s books and captures the innocence of childhood. To enhance the ad’s appeal, a soft and painterly look was applied, using a combination of 2D and 3D production techniques.

Flo the Elephant is currently being featured on the FLO website, Facebook and Youtube. It will run on TV in the coming months.

Luke Heise, creative director at Motionlab, commented, “We really enjoyed bringing little Flo to life. Character animation is one of our specialties, and the simple story combined with the natural appeal of the characters made this a great project for us to work on.”