We all know which very famous talk show this campaign is parodying. The campaign is blatant borrowed interest. And oh so good.
Its aim is to put Chicken Tonight back on dinner tables in the Netherlands, a mountain of a task given that its fame is way back in the past. MullenLowe Alfred decided to use its somewhat limiting name to its advantage and call on a bit of nostalgia with the ‘90s talk show (not to mention its hilarious format).
Watch to find out how all that was achieved:
Credits:
Client: Zwanenberg Food Group (Chicken Tonight)
Client Team: Jo-Anne Van Der Laan & Sanne Westdijk
Agency: MullenLowe Alfred
Creative Team: Jan-Willem Smits, Marie-Louise Diekema & Tim Olland
Strategy: Paul Van Kuilenburg
Account Management: Irene Spronk & Romy Dekker
Producer: Vittoria Robijns
Production Company: freddy
Director: Michiel Ten Horn
Producer: Vittoria Robijns
Lighting Cameraman & DOP: Tim Kerbosch
Editor: Martin Heijgelaar
Post-Production: De Grot
Music: Massive Music
Sound Design: freddy
