Veggies are heroes for health in real life but in video games they are less rewarding than other foods. The specialists at in-game advertising specialists The Invaders Gaming Intelligence discovered that in games like Minecraft, Fortnite, Skyrim, and many others, it’s better to put meat on the in-game menu than vegetables. Knorr, the brand that powers up veggies in the real world, and its agency, MullenLowe UK, reckon this inequality makes no sense. In real life, broccoli, carrots, and cabbage restore your hit points and give you the stat boosts you need. Games paint the wrong picture of reality.
So they’ve created #ModTheVeg with Weber Shandwick and Mindshare, a global campaign of veggie mods for top games that make veggies super-powerful and they’re calling on the gaming community to make veggie power part of more and more games. With its #ModTheVeg petition, Knorr is calling on game publishers everywhere to power up veggies in their games.
The Invaders worked with modders around the world (who after all, already specialise in improving games), to create mods for famous games that add a healthy layer of fun to existing experiences. The soils of Minecraft can be used to plant new vegetables, for example, and players can use them to make their very own stock cubes and special veggie armour; Fortnite enthusiasts are challenged to complete the first-ever plant-based only up challenge; and in Skyrim vegetables will literally pick up a sword and shield to become an ally in battle. For the first time, players will remove meat from their inventory and race toward veggies, because they provide the best boosts. Just like in real life.
And leading the charge in Knorr’s fight for veggie equality is one of the biggest global streamers on Twitch: Ninja. He kicked off the campaign by taking on the Knorr only up challenge in Fortnite and will be followed by other local Twitch heroes from Canada, Mexico, the Philippines, South Africa, Germany, and the Netherlands.
All information on the petition, instructions on how to play the mods, the streamer whos are going to #ModTheVeg, can be found here.
