Not having to worry about money is a very shiny lure right now. The economy and inflation are top concerns for Americans according to recent Pew and Gallop research at a time when worrying is prevalent.
MullenLowe U.S. and Navy Federal Credit Union are using that shiny lure in a lightly humorous campaign, Financially at Ease, that offers freedom from financial worries so that people can stress about other things. In the campaign’s four TVCs some of these are mundane, some are ludicrous.
The campaign with its four new TVCs build on the company’s long running Our Members Are the Mission campaign. Through a partnership with Vets2Sets, Navy Federal Credit Union also has veterans as part of each production. Vets2Set is a non-profit organisation designed to help veterans jumpstart a career in the commercial production business by providing unique job experiences.