Nicholas Sammut, managing director and executive creative director, Toast, and Abraham Mikhail, founder of Fone King are unlikely landlords.
But the pair have knowledge that blends together well when it comes to developing the ultimate creative working space. And that was their aim.
Muse, in Campbell Street, Surry Hills, is all about the ideal conditions for innovation, wellbeing and collaboration.
Its work spaces are carefully tailored to balance creativity and career efficiencies.
“What we’re offering is a series of experiences that will reframe work life. Muse is an extension of the crafted brand experiences we deliver for our clients at Toast,” explained Sammut.
“Our research indicates that there is a gap in the market for spaces that cater to seasoned professionals who want the lifestyle and networking benefits,” he commented. “This is driving a real demand both in Sydney and Australia-wide for creative, collaborative co- working spaces of this quality.”
Mikhail added, “Muse offers a real point of difference defined by a unique set of benefits. This is a project that has been able to leverage my business experience while tapping into a passion for challenging the status quo.”
The five level heritage building has undergone a complete architectural and interior refurbishment. And a number of benefits have been installed – curated events, skills and professional workshops, talks, art classes, art exhibitions, yoga classes – are offered within all membership options. There’s also a private courtyard, rooftop garden, a library of art and design and an expresso bar.
The appeal is obvious for senior designers, art directors, creative directors, executive creative directors, fashion designers, stylists, photographers and film makers.
Sammut noted, “Fostering ideas exchange, networking and collaboration are fundamental to creating productive and successful communities. The Muse community is no different. Its success rests on the mix of the right people, the bespoke environment to attract them in the first place and being able to check all boxes across facilities and operations. It’s really the full package.”
