Start your career with a D&AD New Blood Award? C’mon, you know why that’s a massive plus. The New Blood Awards exist to give “tomorrow’s stars a chance to tackle real briefs, set by real clients and judged by top creative”. Yes, that’s your call to action.
14 global brands are preparing briefs so that you can enter the 2015 D&AD New Blood Awards if you’re a young creative under 24, a current student or you graduated less than two years ago.
The 2015 brand partners are:
- Airbnb
- BBC
- i-D
- John Lewis
- Monotype
- Nationwide
- npower
- Pantone
- TalkTalk
- Vice
- WeTransfer
- WPP
- WWF
Meanwhile, there’s a 2014 D&AD New Blood Workshop in Sydney on November 7, developed by the Glue Society and Google Australia. It’s a fast-paced industry crash-course, taking a project from brief to broadcast in one day. 30 new creatives have won places. And the schedule of masterclasses and guest speakers has now been finalised:
- Creative & Strategy – Hosted by Jonathan Kneebone and Richard Bullock
- Directorial – Hosted by Matt Devine, James Dive, Pete Baker & Paul Bruty
- Production – Hosted by Ian Iveson
- Cinematography – Hosted by Russell Boyd
- Photography – Hosted by Derek Henderson
- Casting – Hosted by Allison Meadows Mullinars
- Design & Typography – Hosted by Jim Parry
- 1st Assistant Directorial – Hosted by Nikki Long
- Editing – Hosted by Dan Lee, the Butchery & Luke Crethar
After The Perth Advertising & Design Club came forward with an offer to pay travel expenses for one WA creative with the best submission, Curtin University, the Communications Council, The Brand Agency and Meerkats, have all pledged funding towards travel and accommodation costs, so that nine more rising stars can take their place at the New Blood Workshop.
The full list of WA creatives attending the New Blood Workshop and their sponsors is:
Ali Watson & Paul Donnelly (sponsored by The Brand Agency & Communications Council), Emil Cholich (Meerkats), Kat Neaves (PADC), Adriene Gray (Curtin), Alice Coglin (Curtin), Belinda Bonomelli (Curtin), Marina Vasileva (Curtin), Michael May (Curtin), Skipper Van Peer (Curtin).
If you want to be in the next wave of New Bloods, the 2015 briefs will be available for download here shortly. New creatives will have until Tuesday 31 March 2015 to submit their entries, with the winners announced at the Awards Ceremony on Thursday 2 July 2015.
[The 2015 New Blood Awards follow the pattern set last year, above]
There are two New Blood briefs – ideas and craft.
Ideas briefs are about creating ideas that across different channels and to seek out collaboration to complement your own skills. Craft briefs give you the chance to show what you can do in graphic design, digital design, photography, illustration, moving image and typography.
Kati Russell, senior programme manager at D&AD explained, “Our D&AD New Blood briefs are recognised by education and industry alike as the definitive career entry-level briefs. No other programme offers such a comprehensive test, or a more accurate representation of the challenges that await on the other side. This year’s briefs are once again demanding, but are sure to get the pulses racing of any passionate young creative who relishes a challenge. If you can crack these, you’ll earn immediate industry ‘one-to-watch’ status. And for a new creative, there are few better accolades.”
Tim Lindsay, chief executive, D&AD added, “Over the years D&AD has established itself as the first port of call for industry looking to recruit the best emerging talent. Just as a D&AD Pencil can crown a career at the professional level, New Blood has also become a symbol of creative excellence and a launchpad for so many young creatives.”
Fill in the New Blood details, including The New Blood Academy and New Bloo Festival here.
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