NYF Advertising Awards wants to see work that would make even the most jaded advertising executive – or New Yorker – stop and take notice. This year’s Call for Entry campaign by BCW challenges entrants to Show Us Something We Haven’t Seen.
BCW creative team, global chief creative officer, Fede Garcia; executive vice president and executive creative director, North America, Diego Bertagni; David Holman, group creative director, North America; and their colleagues created a vivid print and film campaign that embraces New York’s in-your-face attitude and its rich history of culture and creativity.
The creative depicts the vibrant, challenging, exhilarating 24-hour urban existence of New Yorkers, an existence that is routinely punctuated by scenes of the brazen and genuinely absurd. In making the campaign, BCW partnered with street photographers and videographers who have a long and enduring relationship with the city and its “wildlife”.
In one execution, a completely naked woman is seen exiting a taxi. In another, a pinstripe-suited executive answers email on his e-reader while hanging upside down on a crowded subway. In another, a heavily armed police officer stands on the street to a pink-tinted chicken that is wearing a necklace.
“Since 1957 NYF has celebrated work from around the globe that embodies the breakthrough, avant-garde attitude of the city that New York Festivals calls home,” stated Scott Rose, president, New York Festivals Advertising Competitions. “BCW’s bold campaign tapped New York City photographers whose images embraced NYC’s urban vibe and shined a revealing light on the hustle and the no bullsh*t attitude that fosters creative excellence in NYC.”
Fede Garcia, global chief creative officer, BCW, added, “If you’re going to submit something to the New York Festivals, it better be mind-boggling, it better be fresh, it better be ground-breaking. Gotham City has seen it all, so go all in and show us something we haven’t seen before.”
The campaign video was directed and edited by Henry DaCosta, a New York manifesto that is an ode to all things fast, chaotic, beautiful, real and edgy life that are New York.
“The print and film campaigns challenge our entrants to enter their boldest work that’s worthy of the city where creativity reigns and where getting attention is almost impossible,” Rose added.
Show Us Something We Haven’t Seen is running in social media.
The early bird deadline to enter the 2023 New York Festivals Advertising Awards is March 10, 2023. Find more information on categories, rules and regulations or enter your work here.
The New York Festivals Advertising Awards competition receives entries from more than 60 countries worldwide and is judged by an international jury of more than 400 members of NYF’s Executive Jury and Grand Jury. These juries collectively cast their votes to select the year’s trophy-winning work.
