New York Festivals AME Awards has announced the finalists for its 21st annual international competition. Creative and effective work from six continents, ranging from Australia to Brazil, Germany to China, and Spain to the United Arab Emirates, and Japan-was judged online. The AME Grand Jury, composed of over 100 industry experts including C-suite leaders, strategy innovators, and branding experts, evaluated each submission. The panel reviewed all entries.
The entries achieving shortlist status engaged consumers, united like-minded individuals, used innovative technology to entertain, inspired cultural change, and delivered results that exceeded previous market shares and surpassed benchmarks.
For the second year in a row, cutting-edge work from the United Arab Emirates has taken the shortlist lead – Leo Burnett Middle East advanced 30 entries to the next round; Saatchi & Saatchi Middle East had 18 entries advance, and Publicis Groupe MENAT securing 3 finalist entries. Additionally, MullenLowe MENA/McCann Health Middle East’s combined efforts resulted in 6 entries moving on to the next round, with MullenLowe MENA singularly securing an additional five shortlisted entries.
The US, UK, and Canada each had a robust number of campaigns from top-tier agencies advance to the next round. North American agencies advancing include VML, Ogilvy, Energy BBDO, Havas, Zulu Alpha Kilo, Mira, The Considered, Reckitt, Propel / OLIVER Agency, and McKinney.
UK agencies delivered impressive entries from Ogilvy UK, London and Wieden+Kennedy London. Additionally, agencies from Australia, Brazil, China, Germany, and Japan each had outstanding work shortlisted, underscoring the global reach and exceptional quality of this year’s entries.
View the complete list of the 2024 AME Awards Shortlist.
Prominent global brands that achieved shortlist status include OREO, DOVE, Kahlúa, HomeEquity Bank / Royal Canadian Legion, Cadillac, SAUDIA Airlines, Samsung, MiraLAX, Lucky Charms, Sixieme Son, Dosy, HSBC Bank, The General, Mike’s Amazing, Pizza Pizza, Environmental Leadership Canada, Aurora50, Opportunity @ Work, On The Run Pty/Moe’s Hot Dogs, German Depression Aid Foundation, America’s Navy, Anghami, RISE Dispensary, and Novartis.
All entries submitted into the 2023 AME Awards were evaluated based on 4 criteria and weighted according to importance: Results/Effectiveness – 30%, idea – 25%, Execution – 25%, and Challenge/Strategy/Objective – 20%.
The results of all the AME Awards Jury sessions are summarised in the AME Report, an annual ranking report that honours outstanding agencies and brands from work submitted globally. View the 2023 AME Report.
