Gen Z loves weird content. Brands have noticed. The cynical mind says that will probably end young people’s fascination with the bizarre. Meanwhile, though, clever brands will be rewarded. Nutter Butter (a Mondelez peanut butter spread cookie brand) is perfectly placed to capitalise on the trend with the pun in its name. And it has. With gusto.
A series of insane TikTok videos and Instagram posts is making it one of the most talked about brands on social media, with posts ranging between 6 and 14 million views and hundreds of thousands of shares. The brand has created an unfathomable fascination with Nadia and its anagram, Aidan. On the more grown-up X, Nutter Butter has written the word “help” on three separate occasions in the last two months.
Here are some examples:
@officialnutterbutter come play,
@officialnutterbutter it is unknown
@officialnutterbutter THE DAYS–when. .plow
@officialnutterbutter now
@officialnutterbutter yes
Dr Pepper is also cashing in on Gen Z’s weird, wild and wonderful mania:
