New York Festivals Advertising Awards has chosen some of the most creative production experts and filmmakers for its 2021 NYF Film Craft Executive Jury. They will be the final awards decision makers for finalists selected by the New York Festivals online Grand Jury.

Jesse Brihn, director of film & content production, Droga5 USA, will lead the group as jury president. Jesse built his career on traditional advertising done in non-traditional ways. He produced some of the earliest award-winning viral films for Ray-Ban, Adidas, and Motorola. At Droga5, Jesse leads campaigns for clients such as Under Armour, Google, Johnsonville and led the production of the applauded Hennessy V.S.O.P film Harmony. Mastered from Chaos.

“I do think it’s going to be a competitive year despite Covid. I think there’s a lot of great work done this year. It’s hard to say what’s going to resonate until you see it,” he commented. “The things that speak to me are the ones that can connect this idea of art in what we do and how we communicate, and the idea of what the client is intending to do and how it’s being supported in this form of art and how they come together. If you feel passionate and it’s worth a conversation, then you should share it.”

The 2021 Film Craft Executive Jury members are:

Jury President: Jesse Brihn, Director of Film & Content Production, Droga5 USA

 *   Adam Britton, Managing Director & Creative Director, Trunk UK
 *   Sonja Davies, President, Jaxx Canada
 *   Manir Fadel, CCO, VMLY&R Spain
 *   Erica Ford, Executive Producer, Buck Australia
 *   Sandy Haddad, Partner / Executive Producer, Chromista USA
 *   Diego de la Maza, EVP/Head of Production, Deutsch LA USA
 *   Luisa Murray, Executive Producer, Buck USA
 *   Tatiana Rudzinski, Executive Producer, Greenpoint Pictures USA
 *   Mel Senecal, VP, Executive Producer, McCann NY USA
 *   Clairellen Wallin, Executive Producer, The Mill USA

Watch the latest NYF Creativity From the Other Side with David Sable interview featuring 2021 film craft executive jury member, Mel Senecal, VP, executive producer, McCann, here. 

The deadline to enter the 2021 New York Festivals Advertising Awards is April 2. Find information on categories, rules and regulations or to review the 2021 entry guide here.  

Enter this year’s competition here.