New York Festivals International Advertising Awards 2021 is now open for entries, with two new specialty awards. The Signal Award will honour campaigns produced in this incredible year of noise that cuts through with the strongest signal about the issues of 2020. NYF’s Pivot Award will honour work that demonstrates the most challenging, effective, creative Pivot of a pre-pandemic plan to a new creative plan that bravely delivers ROI.
“As always NYF is about celebrating the work. Our goal is to provide categories that reflect the evolving industry trends and honour break-through creative work emanating from around the globe,” said Scott Rose, executive director, New York Festivals Advertising Awards. “The work created this year illustrates empathy, imagination, and intelligent execution under unique circumstances. We believe this new work merited specialty awards designed to reflect the challenges of the year and showcase their excellence.”
NYF has also updated its diverse category roster to include additional opportunities to applaud creative work within Craft, Health and Wellness, and Financial Advertising. These expanded categories provide the opportunity to showcase the global work created within the industry today. View the 2021 category roster here.
The creative partnership with senior advisor to WPP, David Sable, will continue for 2021’s competition. NYF’s video series, Creativity From The Other Side, kicks off with an interview with Rob Reilly, global creative chairman of McCann Worldgroup.
Previous interviews in the series include industry icon and chairman emeritus, DDB Worldwide, Keith Reinhard; VP, executive creative director at VMLY&R NY, Nathalie Brown: CEO, founder at Puris & Partners, Martin Puris; VP brand marketing & digital at Fiverr, Duncan Bird, among others.
The New York Festivals Advertising Awards competition receives entries from over 60 countries and is judged by 400+ members of NYF’s Executive Jury and Grand Jury who collectively cast their votes to select the World’s Best Advertising. The 2021 Executive Jury and Grand Jury panel selection process is in progress. Executive Jury sessions will begin in June.
The deadline to enter the 2021 New York Festivals Advertising Awards is February 26, 2021.
Find more information on categories, rules and regulations or to review the 2021 entry guide here.
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