NYF Advertising Awards has announced its 2023 winners. Best in Show went to Wolf Bkk’s The Air Drummer for Robinsons Department Store.

Four Grand Awards were won by DDB Mexico for Data Tienda, for Gahr WeCapital  – in Avant-Grade/Innovative, Digital/Mobile, Direct and The Future Now. Grand awards were also given to BBDO Group Germany, DDB Chicago, FCB Lisboa, Promise South Africa, Saatchi & Saatchi Düsseldorf, TBWA\HAKUHODO Japan, VMLY&R Commerce USA, and Wolf BKK Thailand. Oreo won two Grands, Oreo Cheat Cookies by Saatchi & Saatchi Düsseldorf Germany in Collaborations & Partnerships and Oreocodes by VMLY&R Commerce USA in Commerce and Creativity.  

The 2023 Best of Show Award:
Wolf BKK Thailand’s humour triumphed at the awards. The Air Drummer, created for Robinson Department Store’s annual Salesation, urges Thais to “discount what they love most” and ends with a surprise twist. Brilliant results include a sales increase by 12% from last year’s promo period and total impressions of 18 million with the phenomenon spreading to China, Korea, Spain, and other countries.

“We are deeply honoured to receive this prestigious award and feel immense gratitude for the recognition bestowed upon Wolf BKK for our work on The Air Drummer, which has been awarded the best of show. We believe that commercial success should go hand in hand with helping our clients’ businesses thrive. We are sincerely grateful to the entire Wolf crew, the exceptional production team at Happy Ending Film, and, above all, our client Robinson. Their trust in our abilities and their unwavering determination to captivate the hearts of consumers has been a constant source of inspiration from the very moment we embarked on this project. With a firm belief that commercials should not only engage audiences but also contribute to our clients’ business growth, we have strived to create impactful and memorable campaigns that resonate with consumers and drive tangible results for our clients,” stated Nopharit Dusadeedumkoeng, deputy executive creative director, Wolf BK

Grand Awards:

• ACTIVATION & ENGAGEMENT: DDB Chicago USA Apologize the Rainbow for Skittles
• AVANT-GARDE/INNOVATIVE: DDB MEXICO, Data Tienda, for Gahr WeCapital. “Financial inclusion should be on the agenda of governments of developing countries and of the financial sector at a global level. Contributing ideas that help solve this problem from a small local Mexican bank makes us feel proud and happy. We hope countries around the world follow our example. Undoubtedly recognitions as important as these give us all the visibility we need and will bring us closer to that goal,” stated Diego Ortiz Mimo, chief creative officer, DDB MÉXICO

• COLLABORATIONS & PARTNERSHIPS: Saatchi & Saatchi Düsseldorf Germany, Oreo Cheat Cookies, for Mondelēz Europe (Oreo)
• COMMERCE AND CREATIVITY: VMLY&R Commerce USA, Oreocodes, for Oreo. “To see our work for OREO being represented at NYF is simply incredible. To have Commerce/Shopper Marketing being recognised as it evolves and leverages tech to modernize our brands and meet the evolving shopper is truly inspiring. Ideas like OREOCodes, that put creativity at the heart of commercial intention is exactly what is needed for the future to engage, convert, and importantly build our brand with today’s modern shopper,” stated Steve McGowan RVP, Omni Shopper Activation & Strategic Partnerships at Mondelēz International.

• DESIGN: FCB Lisboa Portugal, Portuguese (Re)Constitution for Penguin Books
• DIGITAL/MOBILE: DDB MEXICO, Data Tienda, for Gahr WeCapital
• DIRECT: DDB MEXICO, Data Tienda, for Gahr WeCapital
• FILM: Wolf BKK Thailand, The Air Drummer, for Robinsons Department Store
• FILM CRAFT: BBDO Group Germany, The Glitch for Alzheimer Forschung Initiative

• THE FUTURE NOW: DDB MEXICO, Data Tienda, for Gahr WeCapital
• PACKAGE & PRODUCT DESIGN: TBWA\HAKUHODO Japan, SHELLMET, for Koushi Chemical Industry Co.

• PRINT: Promise South Africa, Plan (a) for AfriSam + BlackStudio

This year, New York Festivals launched the Commerce & Creativity Category in recognition of the powerful role of Commerce in driving creative business transformation. Gold winning work includes Saatchi & Saatchi Düsseldorf, Oreo Cheat Cookies, for Mondelēz Europe/Oreo and multiple Gold-winning campaigns by VMLY&R Commerce including, I See Coke for Coca-Cola, Don’t Delete Menu for Wendy’s, and Oreocodes for Oreo.

Silver winning work includes Ogilvy Thailand’s Amazing Thailand. Culture to Commerce for Tourism Authority of Thailand, Havas Chicago’s The Inheritance Pass for Yellowstone Forever, and VMLY&R Commerce Mexico’s Beer Badge for ABInbev.

Also unveiled for 2023 was NYF’IN Funny, created to spotlight campaigns using humour in a big way to engage consumers. Campaigns that won Gold include SS&K’s OutHorse Your Email for Business Iceland, McKinney’s Thin Crust Summer for Lil Caesars, and Mischief’s Winner Winner Chicken Dinner for FanDuel Casino.

New category, NYF AutoShow was created for automotive advertising that is breaking new ground and driving ROI for auto brands. VMLY&R New York earned Gold for Tell Me Everything for Ford. Silver winning work includes TBWA\BOLT Shanghai and TBWA\Juice Beijing’s campaign Translating Joy for BMW and Leo Burnett Detroit’s BUICK #SeeHerGreatness for Buick.

View NYF Advertising Awards Best of Show and Grand Award Winners Reel:

The 2023 NYF Special Industry Award-winners announcement is coming soon.

View the full winner’s showcase here.