How many boring retail sale ads have you watched in your lifetime? This retail sale ad by Wolf BKK is nothing like them. Nothing like anything you expected. It’s brilliantly funny and if you’re a parent or an offspring, it also has that wonderful gluey-ness of relatable commercials.

Stand out? It sure does.

The commercial, The Air Drummer, is for Robinson, Thailand’s top department store, which has launched its annual Robinson Salesation sale. This allows you to choose whichever items you want to discount by just putting stickers on and getting the price off. (That’s also brilliantly unusual.) The spot encourages Thai people to Discount for what you love most in a way you’ll never see coming:

Credits:
Agency: Wolf BKK, Thailand
Chief Creative Officer: Torsak Chuenprapar
Deputy Executive Creative Director: Nopharit Dusadeedumkoeng
Creative Group Head: Woottipong Lamangthong
Senior Copywriter: Anin Sriurairatana
Copywriter: Yarinda Ketjumpol
Art Directors: Kanyaporn Longprasert, Smita Tronglakkana
Managing Director: Phannika Vongsayan
Business Director: Chonlatid Saenghiran
Communications Director: Thosaporn Kaewnurachadasorn
Communications Manager: Benchawan Ngamjiradawong
Agency Producer: Chanapat Srabua

Production Company: Happy Ending Film 
Director: Nawapol Thamrongrattanarit