New York Festivals Advertising Awards 2027 is open for entries. And 2027 is New York Festivals’ 70^th anniversary.  (Expect big.)

Agencies, brands, and creatives worldwide are invited to submit their most innovative and impactful work, joining seven decades of extraordinary ideas that have shaped the industry and creativity that inspires what comes next.

“Throughout its history, NYF has recognised campaigns that transcend their original moment. More than award-winning advertising, these are creative milestones that have challenged conventions, shifted perspectives, influenced culture, and inspired generations of creative talent worldwide,” stated Ellen Smyth, CEO, New York Festivals.

Building on its ongoing partnership with the 4A’s (American Association of Advertising Agencies), NYF will continue its expanded in-person judging program.

The partnership is consolidated by a shared commitment to creative excellence, meaningful industry engagement, and ensuring that exceptional ideas receive recognition from their peers.

NYF Advertising and the 4A’s will also continue their joint GenJam series, developed in partnership with Machine Cinema, bringing together emerging technology and human creativity in a fast-paced, live creative competition. With Higgsfield serving as the AI platform partner for the two most recent events, GenJam challenges agency teams to explore the possibilities of generative AI, transforming a creative brief into original advertising concepts and executions within a limited time frame.

New York Festivals’ 70th anniversary will also be supported by FOUNDERS, an independent global creative agency developing the 2027 Advertising Awards campaign, set to debut in January.

Indies in the spotlight

Recognising the role independent and smaller agencies play in driving creative innovation, New York Festivals Advertising Awards is introducing special pricing for small agencies, offering a discounted entry fee of US$395 for agencies with fewer than 50 employees across all 2027 competition categories.

With their agility, access to senior creative talent, and ability to respond quickly to evolving client needs, small agencies consistently demonstrate that exceptional ideas aren’t defined by agency size. This initiative reinforces NYF’s commitment to making international creative recognition more accessible to agencies of every scale.

The deadline for entering the 2027 NYF Advertising Awards is May 2027.

Find more information on categories, rules, regulations and eligibility – and enter – here. View the 2026 winners here.

“The strength of New York Festivals has always been rooted in the calibre of our international juries and their commitment to recognizing exceptional creative work,” stated Scott Rose, president, New York Festivals Advertising Competitions. “As we celebrate our 70th anniversary, our continued partnership with the 4A’s reinforces our commitment to meaningful industry collaboration, bringing together leading creative voices to recognize excellence while creating new opportunities for the next generation of talent.”