Serviceplan Group certainly made itself known at this year’s New York Festivals Advertising Awards. The Group won 3 Grand Prix, 10 Gold, 12 Silver and 8 Bronze awards, and Serviceplan Germany earned Agency of the Year, Independent Agency of the Year and Regional Agency of the Year for Europe..
“Serviceplan Germany being named Agency of the Year, Independent Agency of the Year and Regional Agency Europe by New York Festivals 2022, makes this our most successful year at New York Festivals to date. It means a lot to continue to be recognised by the NYF Industry Awards: prestigious awards that are globally renowned for recognising creative work that pushes creative boundaries within the industry,” stated Alex Schill, global chief creative officer, Serviceplan Group
Global Network of the Year was won by VMLY&R.
“I’m so proud of the teams and the effort that has gone into all this amazing work over the past year. Earning 2022 Global Agency Network of the Year and Regional Agency of the Year for both North America and APAC from the New York Festivals is absolutely the icing on the cake. It takes passion and drive, and teams trusting and pushing each other. It also takes brave clients – I’m happy we work with so many – and thank them because they share these honors with us, too,” stated Debbi Vandeven, global chief creative officer at VMLY&R
Holding Company of the Year was won by WPP.
Global Brand of the Year was won by Spinneys Supermarket, the Lebanese Breast Cancer Foundation and AUMBC Hospital. Their fiercely clever breast self-exam campaign won Best of Show winning campaign – The Bread Exam was created by McCann Paris.
Regional Agency of the Year Awards went to:
* APAC – VMLY&R India
* Europe – Serviceplan Germany
* Latin America – Wunderman Thompson Argentina
* MENA – Keko FZ LLC Dubai
* North America – VMLY&R
Film Production Company of the Year is Iconoclast Germany.
“We were really lucky to get this once in a decade chance. You are always excited when you receive a script with potential. Like everybody else we love parents’ anxiety turned upside down. How Serviceplan’s idea struck a very common chord in these late days of the pandemic created a tiny bit of heat though. If this film does not come out great it would be on us. Then we read Marcus Ibanez’s treatment. He didn’t just design stunning vignettes to illustrate the voice over. Most casually he created a film. A beautiful film spot on the contemporary anxiety of parents and their “kids” alike. And that was anything but luck. Thank you, Marcus. Thank you Serviceplan. Thank you so much,” stated Tim Augustin, executive producer, Iconoclast Germany
View the 2022 New York Festivals Advertising Awards winners gallery here.
David Sable, host of NYF’s Creativity from the Other Side, recently interviewed Alex Schill, global chief creative officer, Serviceplan Group. View the episode here.
