New York Festivals’ effectiveness awards, the AME AWARDS, are open for entries. The deadline to enter the 2019 AME Awards competition is November 22 2018. Find everything you need to know to enter here.
AME Awards has opened its 2019 competition with the appointment of Gayle Mandel as executive director and strategic updates that include a consolidation and restructuring of current categories, new categories, and enhanced entry process guidelines to making submitting entries easier.
“Gayle’s dedication to detail coupled with her top-notch communication skills already utilized at NYF as Director of Media Relations, in addition to her ability to identify opportunities for growth and her capacity to surpass expectations will provide NYF’s Advertising & Marketing Effectiveness (AME) Awards with a strong leader,” stated Ellen Smyth, chief executive officer of New York Festivals.
“I’m thrilled to be in this new role and part of the AME Awards’ long-standing commitment to honouring advertising and marketing effectiveness,” said Mandel. “AME’s 25-year heritage of celebrating boldly innovative campaigns created by some of the world’s most accomplished advertising/marketing agency talent on behalf of prominent global brands makes being recognized in this esteemed competition an enviable achievement.”
Gayle Mandel
New categories include Ambient, Activation & Engagement, Creative Partnerships, Creative Use of Technology, Gamification, Media & Entertainment, and Social Media/Influencer.
Products and Services has expanded with new categories, Culture & The Arts, Beauty Products & Services, Digital Goods, Fitness & Wellness, Media & Entertainment, On-Demand Products & Services, Sports & Recreation, and Travel & Tourism
Creativity for Positive Impact is new for 2019. It applauds creative campaigns whose goal is to encourage social good and inspire beneficial behaviour promoting positive change and awareness for causes, society, and the welfare of animals, and the environment. Its seven categories include Emergency Relief and Collaboration/Partnerships.
The AME jury will be made up of multidisciplinary marketers, strategy directors, media planners, creative directors, and social media experts representing five regions from around the globe and entries will be judged with attention to cultural and economic relevance.
The Grand Jury awards Gold, Silver, and Bronze to the highest scoring entries through two rounds of regional judging. AME’s Green Award is selected in this round for the highest scoring, Gold-winning entry for a company whose emphasis is on resource conservation and protection of the environment. Gold-winning work from all regions is then judged by the full international Grand Jury to determine a Platinum Award for each region (North America, Latin America, Europe, Middle East & Africa, and Asia Pacific) and the Best of Show.
View the 2018 AME Awards winner’s showcase here.
The annual AME Report is produced from the results. The three-tiered ranking report provides rankings for networks, agencies, and brands.
“The prestige of being included on the AME Report solidifies an agency’s position within the industry and secures their global reputation for delivering the most creative and measurably effective calibre of work,” added Mandel.
